The trust of our customers is our most precious asset. Protecting your privacy and safeguarding your personal and financial information is one of our highest priorities. The following Privacy Statement explains how National Firearm Sales, Inc. (“The Company”) collects and protects your information. If you have any questions that this statement does not address, please contact The Company via e-mail or telephone. By registering with The Company or by using The Company’s web-site and services, you give your consent to the collection and use of personal information by The Company as explained in this statement. Any dispute over our Privacy Statement is subject to this notice and any other agreement you may enter into with The Company, including arbitration of disputes and limitation of damages.
Why do we gather information?
There are several very important purposes which all relate to providing you the optimum experience. We collect information required to register on the web site, to transact business effectively and to safeguard your assets and your privacy. We also continually strive to improve our services and provide you opportunities to use additional products and services you may find of interest. To do this, we gather information to help us assess your needs and preferences. This includes conducting surveys that ask you to provide demographic information and other means to aid us in anticipating your needs and satisfying your requests.
What is personal information?
The information we collect from you includes, among other things, information required to identify and communicate with you, including your full name, mailing address, telephone number, e-mail address, fax number, employer name and address. We also collect demographic information when you register through our web site or request information on our products, including gender, birth date, occupation, etc. Other personal information includes transaction history, user name, password, secret question and answer, financial information such as credit card and bank account information, site preferences, complaints, questions and information submitted to us either in person, by phone, by e-mail or by entry on our web site, web site behavior such as pages visited or searches requested, Browser information such as browser version, connection speed, IP address and the presence of various related plug-ins and tools such as PDF document readers and media players.
When and how do we collect personal information?
You directly and voluntarily provide to us the majority of information we collect. You do this by completing the registration application and related documentation, requesting and purchasing a product, and sending us an e-mail for questions or comment or submitting information in response to our request for such information. Other ways we obtain information are by (a) observing your usage of the web site, (b) providing products and services to you, and (c) through other sources such as alliances and business partners. This information enables us to effectively coordinate and transact business effectively as well as offer you products and services that may be of interest to you.
How do we use your personal information?
We use personal information only as appropriate to effectively coordinate and close a transaction as well as to provide you quality service and security. For example, The Company may use the information collected from you to verify your identity and contact information. We may also use this information to establish and set up your user’s section on our web site, issue a user name and a secure password, maintain your online folders, records, and transaction history, and contact you with transaction information, questions, and other requests. This information helps us transact business effectively, improve our services to you, customize your browsing experience and inform you about additional products, services or promotions that may be of interest to you. We may also use demographic information on our customers provided by others so that we can effectively coordinate and close a transaction, and to develop products and services for our customers. Should you close a transaction or otherwise cancel any services with us, The Company will retain your information, but only use it to comply with regulatory requirements and to periodically contact you with valuable offers and promotions.
How long will you keep my personal information?
To satisfy our legal obligations, we will keep certain personal information for no less than the minimum amount of time required by law, but may keep this information indefinitely.
Does The Company use “cookies” or any other tracking devises?
What information does The Company share with alliances and partners?
The Company forges partnerships and alliances with companies who offer high quality products and services. The Company may share information with alliances and partners if the information is required to effectively coordinate and close a deal, provide the product or service you have requested, or to provide you the opportunity to participate in the products or services our partners or alliances offer. In order to ensure that these products and services meet your needs and are delivered in a manner that is useful and relevant, The Company may share all relevant personal information with partners and alliances. This allows them to better understand the offers that are most relevant and useful. The use of your personal information is limited to the purposes identified in our relationship with the partner or alliance. Types of information we share with alliances and partners are name, e-mail address, mailing address, date of birth, employment status, and general account and demographic information.
Do we share the information collected with any other third parties?
Periodically, we may invite you to participate in advertisements, promotions and special offers offered by The Company or by other sponsoring organizations. Your participation may require us to gather and share your personal information or may require you to supply personal information to the promotion sponsor. For example, a referral program may require that we provide your name as a reference to a prospective customer. It is always your choice whether or not to participate. All third parties with which we share personal information are required to protect personal information in a manner similar to the way we protect personal information. Examples of information shared are identifying information such as name, mailing address, e-mail address, telephone number, and information on account activity. If at any time you choose to purchase a product or service offered by another company, any personal information you share with that company will no longer be controlled under our Privacy Statement. The Company also reserves the right to disclose your personal information where required by law to regulatory, law enforcement or other government authorities. We may also disclose your personal information when necessary to protect our rights or property.
How does The Company protect personal information?
The Company takes reasonable measures to protect the personal information it collects, uses, stores or discloses. We have implemented physical, technological and organizational procedures designed to protect the integrity and security, and to ensure the appropriate use, of your personal information. These procedures are appropriate to the nature, sensitivity and format of the personal information collected, used, stored or disclosed by The Company. For example, The Company uses Secure Sockets Layering (SSL) to encrypt your personal information including your credit card or check card number, before it travels over the Internet. SSL technology is the industry standard for secure online transactions.
Does our Privacy Statement apply to the web sites to which we link?
How can I access, change or correct my personal information?